Media planning and placement services are available for advertising campaigns from prelaunch through launch and maintenance for both proprietary and OTC products. They are created with the objective of generating awareness for new products and maximizing awareness of existing products with the aim of increasing prescription activity, and they are designed to support all other promotional aspects of the advertising program.

The media selection process begins with an assessment of competitive product advertising campaigns by reviewing target audience selection, ad unit size, and duration of use of each ad campaign. Publications are then selected by evaluating information from syndicated readership studies that provide data on average issue, ad page exposure, and prescribing data for publications in each specified target audience. Also taken into consideration are circulation breakdowns for each publication, editorial profiles, bonus scientific meeting circulation, and cost-saving incentives. We strive to provide a mix of editorial and publication types within each media campaign and support specialty association publications. Once developed, schedules are evaluated through the use of reach and frequency analyses that analyze the selected publications and the number of insertions to be used in each publication for the duration of the campaign. Ideally the aim is to reach at least 90% of each targeted specialty once per year, a minimum of 70% of the universe once per month, and 50% of the universe twice each month.