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Convergence provides
- Superior PR competencies in media relations and targeted media placement
- Deep relationships with national thought leaders and influencers
- Influence mapping
- Spokespersons (message/media training)
The result — brand messaging that is scientifically grounded and clinically relevant to targeted audiences, creating a high level of unaided awareness.
Influence mapping is a tool that maps networking relationships among thought leaders, influencers, and prescribers in a geographic area. While national thought leaders play an important role in establishing overall credibility and importance, local thought leaders can have an impact in key markets. The identification of local thought leaders and influencers helps simplify the task of creating market "buzz" while helping to accelerate adoption of new or repositioned products.
Relationships with national and local opinion leaders can help facilitate recruitment of faculty for advisory boards, teaching materials, speakers' bureaus, white papers, published articles, and national and local media-trained spokespersons.
››› Production and creative services
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