The guide to launching a prescription drug in managed care

This automated system provides step by step guidance on the process of launching a new drug to managed care. With more than 500 tasks, this guide supplies the level of detail required to do the job right!

System features include linking of tasks, monitoring of actual progress vs. schedule, comparison of budgets to costs, functional responsibility tracking, document attachment, and multiple levels of security.

Managed Market Business Plans

When you are developing your managed markets business plans you need the assistance of capable individuals who know what you are facing. Our team of industry leaders has that experience and more. Let us help you put together the best business plan possible.

Market Segment Targeting and Feasibility

The answer to the question, "Should we be in this market segment?" requires a thoughtful cost/benefit analysis together with an evaluation of the resources needed to reach critical mass and succeed in the segment.

The Managed Care Group has performed this analysis for many product categories in a wide range of market segments including employers, long-term care, correctional systems, home infusion, VA/DoD, and many others.

Account Targeting

Limited resources often require a careful selection and prioritization of your managed care customers. This process should be done based on factors that are relevant to your product and its life cycle stage.

Using a multi-dimensional approach, our targeting algorithms quantitatively identify the importance of each customer to your product goals.

Account Profiling & Planning

Do your Account Managers need to keep track of their accounts, develop account business plans? This guide will organize your account management force and provide standardized reports for your management.

Organizational Design

Our optimization methodology helps you determine the right size and structure for your managed markets organization, as well as target the right customers.

We help you match your account management, pull-through forces, and internal managed care marketing and contracting organizations to your product line.

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