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Copyright 2006 by
Convergence 360 LLC

 Managed Markets :: Access and Share Building 

Formulary Kits

Put your best foot forward with a formulary kit that reaches managed care executives with the most important information about your product. Our formulary kits provide the right clinical and economic content to your customers.

AMCP Dossier

The AMCP Dossier is a critical element in the launch of a new product. We will develop all the elements of the dossier to assure that your brand is positioned as you want it. Your clinical and economic messages will be received and understood by managed market customers.

Pull-Through Systems

Little is more important to the growth of your brand than pulling through sales at managed care customers. Does your company have a clear definition of pull-through? Do you have a promotional blitz program in place? What's your plan?

Let The Managed Care Group help you design and implement an effective pull-through system.

Pull Through Tracking Systems

We develop and provide you with a computerized model that allows you to measure your pull through performance for a health plan with multiple views and drill down options.

Reports show prescription volume and market share by health plan, metropolitan statistical area, sales region or district, down to the sales territory level. Use the performance reports to stimulate a dialog between your managed care department and field sales management.

Health Plan Analysis and Physician Identification

We have developed a proprietary program that takes your physician and health plan data and turns it into a dynamic tool to identify the physicians you need to reach in order to increase your share in a selected health plan.

The program will show you which physicians you need to reach and how you need to increase their average share in order in order to reach your market share goal in the health plan.

Marketing Campaigns

Whether you need to reach managed market decision makers or health care providers to pull your product through, our marketing programs are the way to go.

We offer the experience of individuals who have run managed care marketing departments at major pharmaceutical companies. We know who to reach and what messages should be communicated.

Let us help you build a communications plan to create access and build market share!

Patient Management Programs

When a health plan puts your brand on formulary in a favorable position, it wants you to provide information about your product to help improve patient persistency. Likewise, managed care organizations want to provide general information about the disease state and its treatments to their members.

Our patient management programs supply a mix of general disease and product-specific information that helps patients better understand their illness and motivates them to be compliant to their treatment regimens. Also included is valuable information for health plan network physicians that encourages them to become more involved in patient compliance.

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