Primary Market Research

Custom, proprietary market research is one of our specialties. With access to managed market executives and key decision makers, we get you the information that you need — when you need it.

Whether you need to gain general information about how managed care will react to your product, managed market needs, competitive information, or value integration that will truly work, The Managed Care Group can help you get the answers. You get the benefit of our experience to generate strategic recommendations that are realistic and practical.

Case Studies

Managed market organizations, just like everyone else, want to know what other organizations are doing.

Our unique case study approach provides your account management team with a presentation that demonstrates the benefits of your product at organizations where your product is in favorable formulary position.

We show how collaboration between manufacturer and account increases market share while producing economic impact to the plan.

PA Study

Understanding the true rationale for the reasons why your product is prior authorized or restricted will enable you to develop strategies to eliminate these obstacles.

The PA Study:

• Determines the methods used by selected managed care customers to restrict the use of your product
• Assesses the effectiveness of these measures with prescribing physicians
• Identifies ways to mitigate the barriers
• Quantifies the adverse impact of these barriers on your sales and calculates the expected incremental revenue by reducing these barriers
• Creates a "priority list" of customers ranked by both potential incremental revenue and expected success

Managed Market Segmentation

Managed Care organizations can be segmented just like any other group of customers. Matching the right strategies and tactics to the right customers rather than taking a "one size fits all" approach improves your probability of securing a better formulary position and increasing market share.

Our study methodology identifies the segments that are relevant to your product, enabling you to develop appropriate promotional strategies and tactics.

Promotional Market Research

Want a unique way to get your message to the right audience? Use promotional market research to convey your selling messages and generate the feedback you need to improve your brand's performance.

›››  Market Analytics