Demonstrate that your product can yield an economic advantage over its competitors' needs. We develop models for a wide range of product categories, many of which are included in product dossiers.

Changes in revenue and costs are shown from both the account and manufacturer viewpoints. Our models are easy to use and demonstrate the true value of your product.

Medical Cost Offset and Cost Effectiveness Models

Based upon published data and clinical trial results, these models show how your product can yield a lower overall treatment cost for specific patient subgroups in a disease area by reducing specific medical resource costs.

Our cost-effectiveness models show how your product can achieve a specific outcome (e.g., live-year saved) at a lower cost than competing products.

Publications

Publications are an important part of your marketing strategy. We can either serve as authors to your manuscript or coordinate manuscript preparation with your own experts. We handle all phases of manuscript development, submission to journals, and peer review.

Managed Care Training

Sales Representative's Pocket Guide to Selling Managed Care

Cover the basics or customize by product or for a specific managed care opportunity. The Sales Representative's Pocket Guide is an at-a-glance reference for your sales force to understand the managed care situation, the strategies and tactics you will use, pre-call planning, overcoming physician obstacles, and how to sell in a neutral, advantaged, or disadvantaged formulary environment.

Managed Care Training

Is your organization up to speed on managed care? Does each and every sales representative know how to sell in favorable, disadvantaged, or neutral formulary situations?

We offer everything from advanced managed care seminars for experienced account managers to the basics for new sales representatives.

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