The Medical and Scientific Communications Group has developed a sophisticated process for advocacy development that provides sufficient venues to enable KOLs full access to data, and creates multiple opportunities to imbed product — and company — into the community of national, regional, and local KOLs, down to the practicing physician audience.

Strategies are carefully designed to be mutually beneficial to both KOLs and to the company, utilizing traditional and innovative tactics to further the field, attempt to improve patient care, increase the networking among KOLs in sub-specialties and primary care, and provide educational exposure to emerging opinion leaders. Such balance ensures success of the overall program and is an ultimate "win" for all stakeholders.

Peer Network Analysis (PNA)

With the Medical and Scientific Communications Group's proprietary system for peer network analysis, we can identify entire influence networks of physicians and other healthcare providers in as few as 4-6 weeks! Our program analyzes and integrates all levels of the "top/down pyramid." IQ's PNA goes beyond prescribing, publications, and identifies the personal relationships that exert the greatest influence in the targeted network(s) of physicians. It identifies the "trust and friendship" networks where product adoption takes place.

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