Needs Assessment

Identifying gaps in knowledge, attitudes, and practice is the essence of needs assessment. Our approach includes a wide array of activities including qualitative research, quantitative research, literature review, and full investigation of the latest M&M statistics and CDC surveillance data.

Evidence-Based Curricular Design

IQ is a national leader in the design of continuing medical education that is based on learning styles and preferences of physicians and is specific to the preferences of different medical subspecialists. Our educational designs have been proven to significantly change physician practice behaviors.

Meeting Planning and Logistics

The Medical and Scientific Communications Group's experienced meeting and event planning department is dedicated solely to serving our clients' needs. Each program team includes a Meeting Planner and/or Coordinator to ensure that all aspects of the program planning and logistics are seamless. The IQ approach is very "hands-on" where no item is overlooked, and we are confident in our ability to deliver programs that are highly educational and executed efficiently, on time, and within budget.

Educational Impact Studies

As a pioneer in developing outcomes measures to determine the return on education (ROE), IQ has a range of research tools to assess the impact of promotional or certified (CME) educational activities. Our models have been replicated by many of our competitors.

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